GLOBAL ESSENTIALS

Middle East & North Africa

Millerighe

Sunda

Taipa Walnut

Interested in local bestsellers?

We will reveal which decors are promising and successful in your specific markets, alongside our international Top 7 “Global Essentials”. Our design and sales team has compiled the top local decors for the Middle East and North Africa region and provides you with an overview of what is important here.

Trends and rhythm

Our challenge in the products and trend area is to meet the most diverse requirements and tastes. In Gebze, Türkiye, near the vibrant global metropolis of Istanbul, we follow perhaps the most complex and dynamic trend rhythm in the world.

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“

The consistent Scandinavian simplicity from Europe, our quick response to pop-up trends, and the influence of Asian and ethnic trends from the East make it impossible to define a fixed common taste. A look at the sales statistics shows that the demand for rustic trends is slowly transitioning into more modern and calmer decors. In addition, timeless oak decors are still unchallenged in their dominance.

Begüm Çalı Özdemir

Head of Design & Marketing, Schattdecor Türkiye

“

Speaking of oak decors: the Sunda decor was one of the most exciting decors of recent times. Small repeating patterns are favored for their simplicity and commerciality. Our customers see great potential in the decor as it meets the trend for linear wood decor structures while retaining the timeless oak structure.

Gamze Sınanmış

Sales Coordination Manager, Schattdecor Türkiye

“

In contrast to the rest of the world, walnut decors are essential in our market and especially in the MENA region because they are a permanent trend. However, it is important that the designs adapt to new trends and can therefore cover gaps in the market. One such successful reinterpretation is the Taipa Walnut decor, for example.

Ali Rahmian

Export Manager, Schattdecor Türkiye

“

We are in an extremely dynamic market that requires flexibility, but also offers the opportunity to react quickly. The adherence to tradition on the one hand also meets the willingness and talent of a special adaptability. The aim is to harmoniously combine diversity in design.

Begüm Çalı Özdemir

Head of Design & Marketing, Schattdecor Türkiye

Further market regions

Central Europe

Southern Europe

China

Asia-Pacific

North America

India

Latin America Coming soon

Our global TOP 7 decors

Salvador
Oak

offers more!

Riva

Offering limitless possibilities!

California
Elm

Natural and noble elegance!

Mont
Blanc
Chestnut

Response to demand!

Bilbao
Walnut

Less is more – more effect!

Acapulco

Versatile in Style!

Taj
Mahal

Just on point!

See decor details

GLOBAL ESSENTIALS 2024

Our Top Seven

Discover our Global Essentials - seven top decors that reflect current trends with a global reach. These high-quality decors combine quality and timeless design which have won the trust of markets and customers. Sustainable because they are long-lasting, they may just be the next bestsellers.